Would 25 cents (euros) per kilometre be enough to inspire you to start cycling to work? In France there is a six-month experiment underway involving 20 companies and institutions who employ a total of 10,000 people. 25 cents doesn’t sound much but I just did a quick calculation for my journey to my previous place of work (i.e. not to my desk in my study) and it would certainly add up to an appealing figure after a year of cycling. I look forward to seeing the results.