Prior to becoming self-employed I worked for a company who kindly included a bus pass (Edinburgh’s Ridacard) as one of our employment benefits. I certainly appreciated it at the time, but only realised quite how great a benefit it was once I had to give it up. Becoming self-employed meant I would be working from home for the vast majority of the time, and would only need to travel to the occasional meeting. There was no sense in having a monthly pass, but I quickly missed it.
After the bus pass, there were two main options available to me:
- Good old cash – pop £1.50 into the farebox and away you go, or
- Download the mobile ticketing app, where you purchase at least £10 worth of tickets which you then redeem as you need them by activating it in the app and showing your smart phone’s screen to the driver.
I began to notice what these options meant for my experience.
This week I attended a fantastic summit organised by the 2050 Scottish Youth Climate Group. One of the workshops I attended was focused on behaviour change models. During the workshop we only had time to concentrate on one of the models – DEFRA’s 4Es. However, I have since done a little reading around some of the other models mentioned by the presenter. One in particular has really caught my attention. It is the Common Cause model which you can read more about at: http://valuesandframes.org/handbook/1-why-values-matter/
I’ve just read a great article by Brian Cugelman from AlterSpark on the ingredients of Gamification and its role in promoting health behaviours. I’ve heard a lot of hype about the potential for gamification, which it is easy to get swept up in. This article helps to break down what gamification really is and when it should be used.
There have been a few green-related happenings this week that have prompted me to write this post. Firstly, the five pence charge for plastic bags has begun in Scotland. Secondly, on a more personal note, we’ve taken delivery of our new smaller wheelie bin and instructions for the updated recycling programme here in Edinburgh.
As I mentioned in my last post, one core issue in getting people to maintain healthy behaviours arises from the fact that our biases mean it can be difficult for us to commit to undertake the activities we plan to do. With this in mind, I went to find out more about StickK. Its a great website, created by Yale Uni economists and built on real economics. The concept is that you log in to the website and enter your personal goal or ‘commitment contract’. You can then ‘set the stakes’ whereby you nominate someone to receive a financial amount (i.e. your cash) if you don’t meet your goal.
According to the site, they’ve had 265,200 commitments created and $19,037,674 put on the line. I think it would work for me. What about you?
I had the opportunity to attend a great lecture last night as part of Edinburgh University’s ‘Our Changing World’ lecture series. It was right up my street, looking at Health Economics and Health Behaviours. The presenter, Prof. Michele Belot, did a great job at explaining why we find it difficult to adopt behaviours which are good for us – particularly health behaviours such as taking exercise, eating well and limiting alcohol intake. We learnt why we might want to do these things, but then find it difficult to stick to our plans. Continue reading
I have just returned from a great two weeks travelling in Ontario, Canada. A holiday, or any sort of break from normality, often allows us to see things differently and one of the most noticeable differences I left Canada thinking about was the number of strangers I spoke to during my two week trip. Now, I accept that when you are travelling you may have more need to speak to ‘strangers’ – hotel staff for instance – but it was more than just that. It may sound like nothing, but during the first week, two people asked me what the time was. I cannot even remember the last time anyone asked me the time in the UK! I am ashamed to say that the first time it happened, I almost felt like I was about to be tricked somehow. As if I might pull out my phone to get the time, and promptly have it stolen. In reality, the girl really did just want to know what the time was.
I think it is such a shame that in the UK we are losing these random face-to-face interactions. I’m not sure how we ‘recover’ them although I’m off to go and read more about the role of social and public spaces.
Until just a couple of months ago, I was quite convinced that I could not run. I’ve always enjoyed a variety of sports and played on most of the teams at school, but running was a completely different matter. However, as I mentioned in an earlier blog post I’ve recently been feeling that I needed to increase my exercise levels. I decided to give the NHS’s ‘Couch to 5k’ a try and it has completely changed my views on running and I am now proudly running for 30 minutes three times per week. I recently highlighted a report by the Behavioural Insights Team which explained the key principles for effecting behaviour change. I thought it would be interesting to reflect back on Couch to 5k and see why it has been so successful for me using the Behavioural Insights Team’s principles. Continue reading
I read this article with much interest yesterday. It examines the results of a study by Virginia Tech transport scholars Andrea Hamre and Ralph Buehler who were investigating the effects of commuter benefits – free parking, free bus/transit pass etc. It took me a moment to understand the graphs which you can see on the CityLab article, but in summary they show:
- if you give a group of employees just free parking, they will drive alone more often (as you would expect)
- if you give a group of people just free transit, they will take transit more often (again, as you would expect)
- however, if you give employees free transit and free parking, transit use is actually lower than if there were no benefits given.
So, free parking and free transit do not counter-balance one another. The article rightly points out the problems this causes for cities who are attempting to promote increase use of alternative modes. It also highlights the complexity of incentives and our human responses to them.
Great report from the Behavioural Insights Team looking at four simple ways to apply behavioural insights.
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST)
Worth a read for a fuller explanation of how to make an initiative easy, attractive, social and timely, plus real world examples.